An article about how a “behavior architecture” consultancy company worked with the Central Railway to tackle Mumbai’s largest everyday cause of unnatural deaths … track-crossing.
10 people die every day in Mumbai from being hit by trains while crossing these tracks. The firm, Final Mile (a bizarrely appropriate name given this particular consulting job), “translate[s] insights from cognitive neuroscience into subliminal marketing strategies.”
(By the way, the acrobatic use of everyday and every day is dedicated to my wife – who, like myself, appreciates such things.)